The One Love Foundation Announces 2nd Annual #LoveBetter Campaign
FOR IMMEDIATE RELEASE
THE ONE LOVE FOUNDATION ANNOUNCES 2nd ANNUAL
#LOVEBETTER CAMPAIGN
with Video Short Directed by Camilla Belle
NEW YORK, NY February 1, 2019 – The One Love Foundation will launch its 2nd annual #LoveBetter campaign on February 11 designed to spark a national conversation on the differences between healthy and unhealthy relationships. This year One Love plans to take the traditional box of Valentine’s Day chocolates and turn it into a provocative educational experience on how to #LoveBetter.
This unique box of chocolates will feature eight confections representing four healthy and four unhealthy relationship behaviors. A healthy relationship behavior like Respect features a strong, dark chocolate decorated with gold saffron that represents the gold standard in a relationship. An unhealthy behavior like Manipulation is a chocolate filled with hard, sticky caramel that takes control of your jaw and is hard to swallow.
“Since 2014, One Love has introduced award-winning films and campaigns geared towards young people that not only teach the importance of relationship health, but encourages the next generation to start a relationship revolution where we all learn to love better,” said Katie Hood, CEO of The One Love Foundation.
The Love Better teaser ad and campaign video short were directed by actress and director Camilla Belle. A dedicated web page (www.joinoneloveorg.com/lovebetter2019) will include a consumer contest for a chance to win the chocolate boxes.
“I am very excited to be directing this campaign for One Love,” said Camilla Belle. “By educating today’s young men and women about what a healthy relationship truly is, we will help shape our future generation. “
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For more information on the One Love Foundation or the #LoveBetter campaign please contact Melissa Palmieri at Melissa@mp-imc.com
